Kansas Proud

Turning shared goals
into lasting progress.

We work with teams, communities, and organizations to cut through the noise, build real coalitions, and make good ideas actually happen.

What We Do
  • Strategy & Consulting
  • Branding & Identity
  • Project Management
  • Coalition Building
  • Campaign Strategy
  • Public-Facing Digital
📍  Kansas City & Wichita, Kansas
25+
Years experience
312
Early starts & late nights
980
Pizzas ordered (and earned)
100%
Kansas values, zero pretense
Our Philosophy

It's not just about the plan,
it's about the people who make it happen.

01

Innovate

New ideas are the starting point. With a healthy dose of smart strategy and boldness, we love complex problems and move forward with purpose.

02

Consulting

We aren't going to drop in with a slide deck and leave. Instead we want to work alongside you. Let us sort through the hard stuff. We'll stick with it until the job's done right.

03

Branding

We think branding is the story people tell about you when you're not in the room. So shaping that story is really important. From logo to voice to how you show up everywhere.

04

Strategy

We are not fans of the one-size-fits-all answers. If you're growing a coalition or launching a statewide initiative, let's craft a plan that fits, and let's make sure it actually works.

"We work with teams and communities to turn shared goals into progress."

Southwind Collective is a Kansas-based LLC founded by Keith Lawing and Tim Huggins. We bring together strategy, creativity, and genuine partnership to help organizations. Grassroots coalitions to state-level initiatives... We accomplish things that actually matter.

Our approach is shaped by where we come from: integrity, hard work, and a deep commitment to community.

Meet the Guys →
Bright ideas. Clear strategies. Lasting impact.

Grounded in Kansas. And proud of it.

What We Do

Clarity across every phase of your work.

We bring digital strategy, community insight, and creative thinking to organizations that need all three.

Strategy & Consulting

We bring clarity to complex situations. Whether you're growing a coalition, launching a campaign, or trying to make a strategic plan, we help you chart a course that's clear, actionable, and built for real-world conditions.

Coalition BuildingCampaign StrategyStakeholder EngagementFederal Grant StrategyPlanning & Execution
  • 01
    Discover

    We start by listening. We want to hear from people, data, and context. Every project begins with curiosity.

  • 02
    Strategize

    Smart, flexible plans rooted in real-world conditions.

  • 03
    Execute

    We don't hand off a document and disappear. We have skin in your game and will stay with you through delivery.

Branding & Identity

As we said, branding is the story people tell about you when you're not in the room. Let's shape that story from visual identity to voice to every touchpoint. Award-winning work, rooted in your reality.

Logo & Visual IdentityBrand VoiceMerch & RecognitionCampaign BrandingStyle Guides
  • 01
    Brand Discovery

    Let's uncover who you are, who you serve, and what makes you genuinely different.

  • 02
    Visual Development

    Logos, color systems, type, and assets built to work together and last.

  • 03
    Brand Rollout

    We make sure the brand works everywhere: print, digital, presentations, merch.

Project Management

Let us help your teams communicate and deliver. We bring structure, clarity, and follow-through to complex projects. We've worked on projects from public initiatives to private campaigns. We keep things on track so you can focus on what matters.

Stakeholder CommunicationTimeline ManagementTeam CoordinationReporting & Accountability
  • 01
    Scope & Plan

    We define what done looks like and build a realistic roadmap to get there.

  • 02
    Coordinate

    Stakeholders aligned, meetings useful, progress visible — always.

  • 03
    Deliver

    Accountable to outcomes, from start to finish.

Public-Facing Digital

We design digital experiences for communities (not just users). "Clarity over cleverness." and "Accessibility over aesthetics". Real-world testing against real-world conditions. We know rural Kansas. We design for it.

Website DesignDigital StrategyRural AccessibilityContent SystemsPublic Campaigns
  • 01
    Audience Research

    We study who your users actually are — bandwidth, devices, literacy, context.

  • 02
    Design & Build

    Clean, clear, fast. Built to work even where connectivity is limited.

  • 03
    Test & Refine

    We measure what works and improve from there (no disappearing acts).

The Founders

Two Kansans.

Strategists, creatives, and problem-solvers rooted in Kansas values: integrity, hard work, and community (proud midwesterners!).

KL
Keith Lawing
Founder · Strategy & Consulting Lead · Wichita

Keith brings deep expertise in strategic planning, coalition building, and community engagement. He's worked with organizations across Kansas to turn ambitious goals into grounded, actionable progress.

An exceptionally nice guy. Loves all things Jayhawks.
TH
Tim Huggins
Founder · Creative Director & PM · Kansas City

Tim leads creative direction and project management, bringing a sharp eye for design, strong communication instincts, and the organizational discipline to keep complex projects on track. Equally comfortable in a boardroom or a recording studio.

Will cook dinner if you ask him. He is also a career musician.
What People Say

Our clients come back.

"

I've never worked with a team that listened so closely and delivered so effectively.

Stef Kromstain
"

Southwind (Collective) helped us cut through the noise and focus on what really mattered to our community.

Jerry Gordinter
"

Smart, strategic, and genuinely collaborative. They made the hard stuff feel possible.

Marcus Ellison
"

Their clarity and creativity took our project to the next level.

Tom Anthony
"

You brought the kind of direction we'd been missing.

Janine Lim
"
Your story here.
The Blog

Strategy meets story.

View All Posts →
Organizing · Grassroots Strategy
How to Build Momentum When You Don't Have a Budget
No office, no staff, no paid ads. Just committed people and a big idea. Here's how to get moving anyway.
Read More →
Digital · Public Strategy
From Chaos to Clarity: Our Framework for Public-Facing Websites
Designing a public-facing website is less about tech and more about clarity. Here's our real-world process.
Read More →
Strategy · Coalitions
A Better Way to Build a Coalition
Most coalitions fall apart or exist on paper only. Here's how to build one with real staying power, "Kansas-style".
Read More →
Get In Touch

We like to talk. Coffee's on us.

Whether you have a project in mind, a problem to solve, or just want to explore, reach out. No pressure, no pitch (unless you want one). Let's talk. No big whoop.

LocationsKansas City & Wichita, Kansas
Response TimeUsually within one business day